What is customer feedback
Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about general experience they had with a company. Their opinion is a resource for improving customer experience and adjusting your actions to their needs. This information can be collected with different kinds of surveys (prompted feedback), but you can also find opinions and reviews your clients post online (unprompted feedback) and collect them using Internet monitoring tools. Both sources are important to get a full picture of how your clients perceive your brand.
Top performing companies understand an important role that customer feedback plays in business. They consistently listen to the voice of their clients. Not only they search for opinions they clients publish on social media and reviews they provide on websites designed for gathering feedback (e.g. TripAdvisor), but they also deliberately ask for feedback using distinct kinds of surveys. If you want to stay ahead of competition you should never stop listening to customer feedback whether it is positive or negative, prompted or unprompted.
Here are the top seven reasons why customer feedback is important in business.
1. Customer feedback helps improve products and services
2. Customer feedback helps you measure customer satisfaction
3. Collecting customer feedback shows you value their opinions
4. Customer feedback helps you create the best customer experience
5. Customer feedback helps to improve customer retention
6. Customer feedback is a reliable source for information to other consumers
7. Customer feedback gives you data that helps taking business decisions
THANK YOU VERY MUCH.
REGARDS,
RAJ RAJAH
